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企业文化是统领企业所有经营管理行为的核心主张及由此产生的组织行为。最有效的管理核心应该是纲举目张，牵一发动全身，所以反映管理核心的企业文化应该清晰、简练、实用、有效。 对一个企业来说，企业文化管理主要意图是统合整个企业的管理思想，清晰管理意志，达到对内对外一致的“一个企业，一个声音”，以寻求整体协同绩效的提升。

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corporate culture is the core proposition and resulting organizational behavior that commands all business management behaviors of the enterprise. The most effective management core should be broad and comprehensive, so the corporate culture reflecting the management core should be clear, concise, practical and effective. For an enterprise, the main intention of corporate culture management is to integrate the management thought of the whole enterprise, clarify the management will, and achieve the consistent "one enterprise, one voice" internally and externally, so as to seek the improvement of overall collaborative performance.